Apple may be moving into streaming video next month, but renting and buying movies online is still big business – and AMC Theater wants a piece of it.

The New York Times reports on the move.

Warner believes AMC Theater has one advantage over iTunes.

Hollywood’s five biggest movie studios — Disney, Warner Bros., Universal, Sony and Paramount — have made deals with AMC for catalog and new-release movies. Although DVDs still account for billions of dollars in sales for studios, more profit now comes from digital downloads and rentals […]

Films will cost roughly $3 to $5.99 to rent and $9.99 to $19.99 to buy.

AMC will be hoping the extra string to its bow will give the business a much-needed boost.

Apple is gradually moving away from the iTunes branding as its one-stop-shop for all media sales and rentals, dropping it for apps and podcasts, though TV shows and movies do retain the branding for now.

Apple’s streaming service, Apple TV+, launches on November 1.

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